TikTok, for instance, is best suited to short, light-hearted videos, whereas LinkedIn is better geared up for longer-form, more professional content. Different social media platforms are suited to different types of video content. Knowing who your message is aimed at is half the battle, so you need to spend some time researching your demographic and the social media platforms they frequent. Simple selfie-style video content can be just as impactful as any big budget production and can reach the people you need to reach, it all depends on the message you’re sending, how well you convey that message and how it is targeted. Some of the most effective marketing campaigns for SMEs involve employee- or user-generated content which goes viral on social media, and you don’t need big bucks to get in on the act. For smaller companies, you need to be realistic about what you can achieve. Big name brands have big budgets to match, and they are the ones who can pour money into slick, glossy productions which grab headlines.
Unless you’re turning over a significant amount of money, you’re not going to have huge amounts of cash to throw at a video marketing campaign. If you’re keen to the master the art of video making, there are a few simple rules you need to follow and pieces of advice which you should heed.
#A.t.o.m. production art how to
There is a real art to video making, however, and knowing what you want to achieve and how to achieve it are crucial. Video is a way of communicating a particular message, whether you want people to act immediately or to take away an impression of your brand which might make them more receptive to other forms of communication. Video can be an incredibly impactful way of meeting customers on every step of the customer journey, ensuring you capture their attention and potentially influence their behaviour either in the short- or long-term. The vast majority of people are visual learners, which is why video marketing is such an important tool in your arsenal. In this podcast we talk with Roop Sood, founder and CEO of Fifth Weapon, a digital marketing company.
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